December 3, 2020
Revitalyte Joins CANarchy Craft Brewery Collective
December 3, 2020
CANarchy Welcomes First Non-Alcohol Brand to Nationwide Craft Collective
Longmont, Colo. (December 3, 2020) CANarchy Craft Brewery Collective announces a partnership with Revitalyte, the first non-alcohol brand to join the nationwide craft collective. The addition of Revitalyte gives the already diverse CANarchy portfolio new reach into the growing recovery beverage category.
CANarchy CEO Tony Short said, “Our partnership with Revitalyte provides our wholesaler and retailer partners with a tremendous brand in an adjacent beverage category that will contribute to the industry-leading growth that CANarchy continues to drive. We’re incredibly excited to join forces with Revitalyte and share in its success with our wholesaler and retailer partners.”
Revitalyte has taken a differentiated approach to the crowded recovery category. Made from the same formula as leading pediatric electrolyte solutions, Revitalyte has won over consumers with a better-tasting and more grown-up alternative to baby aisle remedies similar to Pedialyte, which have surged in popularity amongst adults thanks to its hangover-helping blend of electrolytes and minerals.
Revitalyte found an early niche with college students and athletes who used the electrolyte beverage after physical activity or a long night out with friends. The brand quickly grew into Midwest liquor stores where it thrived as a last-minute addition to the weekend alcohol run. Revitalyte has inked a licensing deal with Barstool Sports, enabling Revitalyte to develop products jointly with the high-impact marketing machine.
Ryan Leonard, Founder of Revitalyte, said, “Revitalyte has been an unconventional brand from the start. We have always done things a little differently, which is why we are thrilled to partner with a disruptive group like CANarchy. We are excited to leverage CANarchy’s national sales force and operational infrastructure, while simultaneously broadcasting our message through an amplifier like Barstool Sports.”
Revitalyte was successfully launched in approximately 20 test markets in 2020 through the CANarchy distribution network. The initial distribution build and pull through velocity surpassed expectations and show a promising future as availability increases across the U.S. Based on these early results, CANarchy plans to launch Revitalyte throughout their entire distribution footprint by the end of the first quarter, 2021.
Revitalyte joins CANarchy alongside Oskar Blues Brewery, Cigar City Brewing, Squatters Craft Beers and Wasatch Brewery, Deep Ellum Brewing Company, Perrin Brewing Company and Three Weavers Brewing Company. CANarchy distributes to all 50 states and several international markets.
Revitalyte was created by people who were tired of inconvenient and embarrassing trips to the baby aisle in search of a hydration source after a long run or a long night of adult beverages. With the same medically-proven formula commonly found in “over the counter” electrolyte solutions, Revitalyte is conveniently found in off-premise retail establishments, including liquor stores, supermarkets and convenience stores, in 33.8 oz. bottles in Grape, Mixed Fruit and Strawberry flavors.
Founded in 2015, CANarchy is a disruptive collective of like-minded brewers dedicated to bringing high-quality, innovative flavors to drinkers in the name of independent craft beer. The portfolio of craft breweries includes Oskar Blues Brewery, Cigar City Brewing, Squatters Craft Beers and Wasatch Brewery, Deep Ellum Brewing Company, Perrin Brewing Company, Three Weavers Brewing Company and Revitalyte. In 2018, CANarchy was ranked #8 on the BA’s list of the Top 50 U.S. Craft Brewers as ranked by sales volume. In 2019, CANarchy grew shipments by 14% to 480,000 BBL and was the fastest growing among the top 20 craft suppliers in IRI Total U.S. Multi-Outlet and Convenience retail scans. The collective provides craft beverages throughout the United States and in parts of 17 countries spanning five continents.