June 1, 2020
Perrin Brewing Company to Livestream the Brewing of Self S’more-antine
June 1, 2020
Viewers and Homebrewers Are Invited Behind The Scenes on June 4
Comstock Park, Mich. (June 1, 2020) The results of Perrin Brewing Company’s first ever Interactive Brew Project are in, and the people have selected Self S’more-antine as Perrin’s next limited release brew! Viewers are invited to a special livestream event on June 4, to watch Perrin’s brewing team make this crowd-sourced beer a reality; and homebrewers can follow along at home with instructions provided by Perrin.
The Interactive Brew Project was kicked off in April and allowed craft beer lovers to weigh in on aspects of Perrin’s next brew, including style and sub-style, flavor elements and the name of the beer. Perrin’s unprecedented experiment in beer democracy prompted thousands of votes over six weeks of voting, and the results were clear: the public is thirsty for a Russian Imperial Stout with marshmallow, vanilla and chocolate flavors, to be dubbed Self S’more-antine.
Tune in to Perrin’s YouTube channel for a behind-the-scenes livestream brewing event starting at 8:30 a.m. EDT on June 4. Homebrewers can find detailed brewing instructions and a printable recipe here.
Self S’more-antine will be available on tap and in 4-packs of 16 oz. cans at the Perrin Pub on June 24, followed by Michigan-wide distribution. Please contact Lindsey VanDenBoom with questions at email@example.com.
About Perrin Brewing Company
Established in 2012, Perrin Brewing Company is a young and rapidly growing craft brewery based out of Grand Rapids, Michigan. Perrin is committed to crafting high-quality and consistent brews and has garnered a loyal local following and a strong reputation for its unique beers. The brewery has won numerous awards including “The World’s Top New Beer Release of 2015” by RateBeer for its No Rules Vietnamese Porter. Through the 2015 partnership with CANarchy, Perrin has experienced exponential growth among package offerings, out-of-state distribution and an increase to over 25,000 barrels of production.